This is the age of the internet which is the reason why every aspect of society is controlled by it. Whether one wants to take a virtual tour of a condo they like or take a virtual test drive of a car they plan on buying, the internet is the reason why all of this is happening.
Hence, it was natural for traditional brick and mortar pharmacies to open up shop on the internet as well.
What was the impact on the e-commerce industry when online pharmacies started selling drugs over the internet?
Well, pretty good actually! E-commerce became the new norm, all over the globe!
Here are a few pointers that back up the above statement –
It is cheaper to buy prescription drugs online
Online pharmacies are not considered as a niche anymore. Almost, if not all, countries of the world have online pharmacies operating within its borders. So, whether one wants to buy sildenafil online or a bottle of aspirin, they, irrespective of their country, would have tons of options or rather online pharmacies to choose from.
This competitiveness might be initially bad news for a person running an online pharmacy business but for customers, who need to buy a lot of medicines at a single go; this situation offers them the benefit of getting good deals at the time of checkout!
Online pharmacy has more reach compared to their traditional counterparts
Online pharmacies can reach the untouched parts of their target market segments thanks to the internet. Hence, not only a pharmacy that recently shifted online can do better business thus assisting the economy of the country but also assist people who reside in remote places of a country and popularize e-commerce in the process!
A win-win scenario indeed!
All medicines sold are vetted properly
The above-mentioned sub-head are self-explanatory! The chances of one buying counterfeit drugs and wasting their time and resources are low, if not absent!
Online pharmacies are very careful when it comes to vetting their stocks. The reason is simple –
One slip and the business could lose its license which is pretty hard to acquire, to begin with! Furthermore, it is pretty easy to lose business since one mistake could lead to a PR disaster since it is pretty easy for a customer to get back to an online pharmacy by using online reviews as their weapon.
If the demand for the services of online pharmacies is already high, then in a few years or at most, in a decade, this demand is bound to increase by many folds. No thanks to the current pandemic, the dreaded COVID -19, people now understand the importance of the internet and the need for a more connected society. Hence, the demand for e-commerce services like online pharmacies will only increase, with time!