The increase in the incorrect use of medicines, as well as the self-medication, were factors that contributed to the growth of the adepts to pharmaceutical attention . The objective is to prevent and solve drug-related problems , as well as promoting rational use, improving the health of users.

Basically, pharmaceutical care can be summarized as the roles and responsibilities of the pharmaceutical professional with clients, with the aim of having the best effects of the medicines and improving health.

However, it can be confused with pharmaceutical assistance , which is nothing more than the guidance of use and drug restrictions that professionals give to consumers, made at the time of purchase, at the pharmacy stores . Keep reading and understand better!

WHAT FACTORS TESTIFY TO THE IMPORTANCE OF PHARMACEUTICAL CARE?

For the pharmacy of manipulation, the pharmaceutical attention is necessary for contributing in:

  1. IMPROVE THE PROFESSIONAL AND CUSTOMER RELATIONSHIP

In pharmaceutical care , the main objective is the relationship between professional and client, having a closer follow-up of the indicated treatment. In this, the service is performed in an exclusive and specific place for this.

  1. BRING THE PATIENT CLOSER TO THE PHARMACIST

In manipulation pharmacies , this technique is even better used because it brings the client closer to the pharmacist. Thus, it can produce the medicine that is most appropriate to the treatment, taking into account the particularities of the user and possible contraindications.

  1. INCREASE REPUTATION AND CREDIBILITY IN THE MARKET

The pharmacy that uses pharmaceutical care ends up contributing to a greater reputation and credibility in the market, having a greater number of satisfied clients. Misguided guidance, or lack of it, can lead to health problems for customers, which is avoided when deploying this technique, for having the total focus on the consumer.

  1. MINIMIZE ADVERSE REACTIONS

Possible adverse reactions that may occur during treatment can be minimized and resolved quickly. This is possible because of the approximation between the professional and his client, since this will have the focus of his attention.

HOW IS THE PHARMACEUTICAL CARE METHOD DEVELOPED?

The method must follow a sequence to perform an adequate care, being: Customer data collection, Identification of the drugs prescribed and used, Review of pharmacotherapy with a greater focus on results, Identification of possible problems related to medications.

Following this sequence, the professional will be alert to all the information and can make the necessary intervention in pharmacology. Thus, the results will be potentiated or adequate for the patient’s health.

HOW TO DEPLOY PHARMACEUTICAL CARE IN YOUR DRUGSTORE?

To implant the pharmaceutical attention in your manipulation pharmacy, it is necessary to specialize the professional in this area. In addition, it requires an exclusive and differentiated space to carry out the technique and receive the client.

Ideally, it is a room that promotes consumer well-being and privacy. The pharmacy also needs to plan what it will offer its users, and institute rules on how this service will be offered.

For this, the Standard Operating Procedure (POP) is used. The pharmacy must establish the POP containing the processes for the provision of pharmaceutical care , methodology for documentation of this care and for evaluation of results.

After the service is provided, the pharmacy must also deliver to the client the Pharmaceutical Service Statement . This document includes various information about the institution, the consumer, the description of the medicines and all past guidelines, besides the signature and stamp of the professional.

Being considered a differential, pharmaceutical care is a great method to considerably increase the number of clients of the pharmacy, showing them how much the establishment cares about their health and not just selling drugs without need.

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